Esajee's And Social Media Marketing Space ~ TECHLICITY

Business Model of Esajee’s

Esajee is a leading retail giant of Islamabad and Lahore with a unique business model. History dates Esajee back to 1901 and it was previously known as Esajee and Sons. In 1965 it became the first food retail store of Islamabad, and since 1980 onwards, they ventured into importing food and other grocery related products for the foreigners and quality conscious customers. They were pioneers of E-commerce especially pertaining to food, and they spread their outlets over time in Lahore and Islamabad.

Target Audience:

Their business model is like a grocery shop for the elite or well-off and quality conscious people. They are preferred by foreigners due to availability of imported products from around the globe. Eva Zubeck, a famous vlogger, also commented on the range of international coffee available at their stores.

Locations:

They are available at 3 locations in Islamabad and 3 in Lahore. They have slowly spread their network and expertise in these two cities. All outlets are located at prime locations which are in close proximity to their target audience.

Product Range:

Their product range varies from food to non-food i.e. perfumes, cosmetics, toiletries, home essentials, and much more. They provide rich choices in each of the product categories which makes convenience of choosing the product most suitable. Find more on their product range by clicking here.

E-Commerce:

Esajee was a pioneer in developing their ecommerce website and social media platforms. Their website contains thousands of products that have necessary information added and with the availability of online customer support. Ordering is simple, you create an account on their website www.esajee.com and shop for desired items for the required quantities and then proceed to checkout by adding shipping details and selecting billing options. Their inventory management, sales, marketing, and logistics are integrated with their e-commerce system. Esajee has a technical team that overlooks operations of the website and a marketing team that handles their digital footprint.

Digital Footprint:

Esajee has a presence on almost all engaging and high used platforms of social media. They have a good follower count on Facebook and engage customers by running different campaigns and online competitions. They constantly update their content on a more frequent basis and their posts are informational to customers in terms of products and promotions. Most notable competitions of theirs for online engagement included for Football and Cricket World cup. They have an online support staff that provides information relating to products and order status.

Supply Chain:

They provide home delivery all across Pakistan. This makes their business more unique and convenient. They move in products from abroad to Pakistan with respect to demands of rich and diversified audience taste. They bring in their products through sea and air shipments and stock fresh dairy items flown in from UAE as well.

Significance of Business:

Leveraging digital presence in order to amplify reach an extended audience is the right way to go about business in this digital era. With the convenience of having an online store, social media presence, and customer service, they have been successfully catering to their intended target segment.

Business Lesson:

It is necessary to look ahead and adapt to technological advancements. I think Esajee presents us with a lesson to be futuristic in pursuits of business ventures. By involving online digital presence, they have created a virtual shop, which with perfection, can reduce overhead costs by considerable extent and add to revenue in a smarter way. Read more about futuristic logistics possibilities by visiting another recent blog of mine about using drones to deliver products (https://techlicity.blogspot.com/2019/10/wings-delivery-drones.html).