Virtual Reality (VR)
Background Information
Virtual reality or simply called as VR is an artificial manmade simulated environment on different technological products like Sony PlayStation VR, Nintendo Labo VR kit, that is basically created by using computer technology to the user in such a way that by using it, the user suspends belief and accept it as a real environment which is similar to or completely different from the real world.
1.0 Applications of Virtual reality
The main applications of virtual reality can include entertainment i.e. gaming, educational purposes especially in medical, mental health and military training. Other noticeable types of virtual reality (VR) style technology include augmented reality and mixed reality which is enhanced by computer-generated perceptual information.
2.0 The basics of how Virtual Reality works
The primary aim of virtual reality is simulating the vision with the help of headset which creates an immersive 3D environment for the viewer. Each VR headset puts up a visual screen in front of the eye with two autofocus lenses that are adjusted by individual eye movement and positioning by using a mobile phone or HDMI cable connected to a PC. A-frame rate of minimum 60fps (the rate at which the GPU can process the images per second), an equally competent refresh rate (the pace of the display to make images) and between 100 to a 180-degree field of view (FOV is the extent to which the display can support the head and eye movement) generate a virtual reality image. The user may experience latency if either of these functions fails to work.
3.0 Features of virtual reality systems
There are several types of virtual reality systems available but they all share the same characteristics such as the ability to allow the person to view three-dimensional images. These images appear life-sized to the person and change as the person moves around their environment in correspondence with the change in their field of vision.
4.0 Major players in virtual reality
The three best-selling Virtual Reality headsets in the year 2017-2018 were Sony’s PlayStation VR (PSVR), Facebook’s Oculus Rift and the HTC Vive. According to Future source Consulting, VR market volume is expected to reach 98.4 million sales by 2023, based on the report they generated.
5.0 Virtual Reality companies
Numerous businesses are working in the market regarding virtual reality like VironIT, Groove Jones, HQSoftware, Notion Theory, however, these companies are mainly categorized and specified on the basis of their main the specialty which is as follows:
* Virtual Reality platforms: These companies mainly focus on the distribution and development of virtual reality software, engines, tools.
* Custom VR development companies: These companies mainly focus on building and designing various types of virtual reality apps and games for their clients.
* Industry-specific VR solutions: These companies target the real-estate and the education sector and sports events.
6.0 The best VR Headsets for 2019
The best virtual reality headsets that are suitable for PC or Console is Oculus Quest, Nintendo Labo VR Kit, HTC Vive, HTC Vive, Oculus Go, HTC Vive Cosmos with the price ranging between $79.99, $399.00 to $499.00 depends on the advancement of the product available in the market.
7.0 Future expectations
Rapid advancement is predicted in the future in creating a truly immersive digital experience with major players like Google, Microsoft, Oculus and HTC by making extraordinary efforts to improve the current capabilities of the gadgets to provide countless opportunities for brands to create breathtaking marketing content for their customers.
